SitesLikeHub

The 20 casinos people most often look for alternatives to. Each page ranks its closest matches and shows who owns them.

Browse all 518 licensed brands A–Z

How the match score works

Six things we can see on a casino's own site and on the Gambling Commission register, weighted and added up to 100. It measures how alike two sites are. It is not a quality rating.

  • Game mix, 25 points

    How much the two sites overlap across slots, bingo, Slingo, live casino, sports, poker and instant games.

  • Main product, 15 points

    Whether both sites put the same thing first: bingo, slots, sports or poker.

  • Welcome offer type, 20 points

    Free spins, wager-free winnings, a bingo bonus, a deposit match, free bets or cashback.

  • Welcome deposit, 15 points

    The smallest deposit that unlocked the welcome offer. Same amount scores full marks, £5 apart half.

  • Same owner, 15 points

    Full marks when both run on one UKGC licence, half when they share a parent group.

  • Extras, 10 points

    Prize wheels, free daily games, tournaments, jackpots, cashback and loyalty schemes seen on the site.

Read the full method

Who owns what

518 brands in this index are run by 123 licence holders. Sites with one owner tend to share software, bonus rules and layout, which is why owner is part of the score.

All 39 UK casino groups

What SitesLikeHub is

An independent index of casino, bingo and betting sites licensed by the Gambling Commission. For each brand we record what its own site shows: the games it leads with, its welcome offer and deposit, and the extras around them. We then match it against every other brand and publish the ranking with the reasons.

We list licensed brands only. A match score says two sites are alike; it does not say either is good. Where we review a site, the review is separate and says what we checked.

About SitesLikeHub